Privacy Policy

This Privacy Policy describes the privacy practices of Conn-Selmer, Inc. d/b/a Conn-Selmer our subsidiaries and affiliates (collectively, “Conn-Selmer”, “we”, “us”, or “our”) in connection with your interactions with Conn-Selmer and Conn-Selmer-owned retail stores, and our websites and mobile apps that link to this Privacy Policy. Conn-Selmer may provide additional or supplemental privacy notices to individuals at the time we collect their data, which will govern how we may process the information provided at that time.

We provide important information for individuals located in the European Union here.

We provide important information for California residents here


Personal Information We Collect
Cookies and Similar Technologies
How We Use Your Personal Information
How We Share Your Personal Information
Your Choices
Sensitive Personal Information
International Transfer
Other Websites and Services
Changes to the Privacy Policy
Contact Us
Prices on the Website
Additional Information for European Users
Notice to California Residents

Personal Information We Collect

In connection with our products and services, we may collect information about consumers, piano teachers, piano technicians, performers and other individuals.

Information you give us

You may provide personal information to us when you use our websites or mobile apps, visit our showrooms, call us, visit our social media pages or otherwise communicate with us. This information may include:

Information we obtain from third parties

We may collect personal information from Conn-Selmer dealers, such as information about a purchase you make through a Conn-Selmer dealer. We may also use a variety of third-party services to help organize our events. The information you provide to those third parties is subject to their privacy policies, and any information we receive from them is subject to this Privacy Policy.

We may also maintain pages for Conn-Selmer and our products and services on a variety of third-party platforms, such as Facebook, Twitter, Google+, YouTube, Instagram, and other social networking services. When you interact with our pages on those third-party platforms, the third party’s privacy policy will govern your interactions on the relevant platform. If the third-party platform provides us with information about our pages on those platforms or your interactions with them, we will treat that information in accordance with this Privacy Policy.

Information automatically collected

When you access our websites and mobile apps, we, our service providers and our business partners may automatically log information about you, your computer or mobile device, and your online activity:

Cookies and Similar Technologies

What are cookies?

Cookies are small data files stored on your computer or mobile device by a website. Our websites may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer or mobile device until you delete them) to provide you with a more personal and interactive experience on our websites.

We use two broad categories of cookies: (1) first-party cookies, served directly by us to your computer or mobile device, which we use to recognize your computer or mobile device when it revisits our websites; and (2) third party-cookies, which are served by service providers or business partners on our websites, and can be used by such service providers or business partners to recognize your computer or mobile device when it visits other websites.

Cookies we use

Our Site uses the following types of cookies for the purposes set out below:

Essential Cookies. These cookies are essential to provide you with services available through our websites and to enable you to use some of its features. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.
We use Typekit by Adobe and Google Tag Manager for this purpose. You can find out more information about Google Tag Manager here and about how Google protects your data here.

Functionality Cookies. These cookies allow our websites to remember choices you make when you use our websites. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-select your preferences every time you visit our websites.

Analytics and Performance Cookies. These cookies allow our websites to remember choices you make when you use our websites. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-select your preferences every time you visit our websites.

We use Google Analytics and Mouseflow for this purpose. Google Analytics and Mouseflow use their own cookies. You can find out more information about Google Analytics cookies here and about how Google protects your data here. You can prevent the use of Google Analytics relating to your use of our Site by downloading and installing the browser plugin available here. You can find out more about Mouseflow’s services here, its privacy practices here, and opt out of Mouseflow’s cookies here.

Social Media Cookies. These cookies are used when you click a social media sharing or “like” button on our websites, or you link your account or engage with our content on or through a social networking website such as Facebook or Twitter. The social network will record that you have done this. Social networks use their own cookies. We use Facebook Connect on our websites, you can find out more about how Facebook’s privacy practices here.

Targeted and advertising cookies. These cookies track your browsing habits to enable us and third-party advertising networks to deliver ads that may be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests or browsing behavior. Based on the cookies that the third-party advertising network sets on our websites and other websites, advertisers can display or otherwise deliver to you advertisements that may be relevant to your interests on our websites and while you are on third party websites.

See the Online Tracking Guide to learn more about your choices concerning targeted advertising.

Other technologies

In addition to cookies, our online services may use other technologies, such as pixel tags and software development kits (or SDKs), to collect information automatically.

Pixel tags. We may use pixel tags (also known as web beacons and clear GIFs) on our websites and in our HTML-formatted emails to track the actions of users on our websites and interactions with our emails and newsletters. Unlike cookies, which are stored on the hard drive of your computer or mobile device by a website, pixel tags are embedded invisibly on webpages or within HTML-formatted emails. Pixel tags are used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of our websites, so that we can manage our content more effectively.

Software Development Kits. Our mobile apps may use software development kits (“SDKs”) provided by third parties. SDKs enable us to provide features and functionality developed by third-party developers, including to provide us with analytics, social media integration, and advertising. The SDKs we use may enable third parties to collect information about the users of our mobile applications. The types of SDKs we use include:

Do Not Track Signals

Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to do not track signals. To find out more about "Do Not Track," please visit

How We Use Your Personal Information

To provide our products and services

We use the personal information we collect to:

To market our products and services to you

We may send you Conn-Selmer-related marketing communications. Our marketing communications may be tailored to you and your interests. You will have the ability to opt out of such communications as described below.

To comply with law

We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities.

With your consent

We will request your consent to use your personal information where required by law, such as where we use certain cookies or similar technologies or would like to send you certain marketing messages. If we request your consent to use your personal information, you have the right to withdraw your consent at any time in the manner indicated when we requested the consent or by contacting us. If you have consented to receive marketing communications from our third party partners, you may withdraw your consent by contacting those partners directly.

To create anonymous data for analytics

We may create aggregated, de-identified or anonymous data from your personal information and other individuals whose personal information we collect. and use that data for our lawful business purposes, including to analyze and improve the service.

For compliance, fraud prevention and safety

We use your personal information as we believe necessary or appropriate to (a) enforce our terms and conditions; (b) protect our rights, privacy, safety or property, and/or that of you or others; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

How We Share your Personal Information

Affiliates. We may disclose your personal information to our subsidiaries and corporate affiliates for purposes consistent with this Privacy Policy.

Advertising partners. We may share personal information with our advertising partners or we may enable our partners to collect information directly from our websites and mobile apps for marketing purposes.

Conn-Selmer dealers. When you make an inquiry about a Conn-Selmer store location in person or online, we will share your details with the Conn-Selmer store in your desired location, and that store may be operated by a Conn-Selmer authorized dealer. Conn-Selmer dealers may use the personal information they receive from us for their own marketing purposes, and dealers’ use of your personal information is not subject to this Privacy Policy.

The public. You may submit content for public posting. For example, if you complete a teacher profile for display on our website, we may post the profile using the information you provided. You may remove your profile at any time. If you participate in a Conn-Selmer contest or promotion, we may share contestant names as disclosed in the terms of the contest or promotion, including by posting the winner’s name on our websites.

Service providers. We may employ third-party companies and individuals to administer and provide services on our behalf (such as customer support, order fulfillment, hosting, email delivery, marketing, and database management services). These third parties may use your information only as directed by Conn-Selmer and in a manner consistent with this Privacy Policy, and are prohibited from using or disclosing your information for any other purpose.

Our network of professionals. When you inquire through Conn-Selmer about services related to pianos, such as tuning, lessons, transportation, etc., you may direct us to share your information with professionals who provide these services. Their use of your information is subject to their privacy policies, and not subject to this Privacy Policy.

Professional advisors. We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.

Compliance with laws and law enforcement; protection and safety. Conn-Selmer may disclose information about you to government or law enforcement officials or private parties as required by law, and disclose and use such information as we believe necessary or appropriate to (a) comply with applicable laws and lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; (b) enforce our terms and conditions; (c) protect our rights, privacy, safety or property, and/or that of you or others; and (d) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

Business transfers. Conn-Selmer may sell, transfer or otherwise share some or all of its business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a merger, consolidation, acquisition, reorganization or sale of assets or in the event of bankruptcy, in which case we will make reasonable efforts to require the recipient to honor this Privacy Policy.

Your Choices

Update, Correct or Delete Your Information

If you have an account with us, you may be able to update your information in the account. You may also contact us at to update or correct the personal information Conn-Selmer maintains about you, or if you have additional requests or questions.

Marketing communications

You may opt out of marketing-related emails by clicking on a link at the bottom of each such email, by contacting us at or, if applicable, logging in and changing your account settings. You may continue to receive service-related and other non-marketing emails.

Targeted advertising

See the Online Tracking Guide to learn how to opt out of targeted advertising.

Choosing not to share your personal information

Where we are required by law to collect your personal information, or where we need your personal information in order to provide services to you, if you do not provide this information when requested (or you later ask to delete it), we may not be able to provide you with our services.


The security of your personal information is important to us. We take a number of organizational, technical and physical measures designed to protect the personal information we collect, both during transmission and once we receive it. However, no security safeguards are completely effective, and we cannot guarantee the security of your information.


Protecting the privacy of Children is especially important to Conn-Selmer specifically as it relates to the use of our Music Professor product. For that reason, we created certain features designed to help protect personal information relating to Children (“Child Users”). When a Child creates an account, permission and access are granted by the consent of the school district, school, teacher, and parent. By using the Music Professor platform these responsible entities agree to comply with all applicable consent laws. When Music Professor is used by a School in an educational setting, we rely on the School to provide the requisite consent, on behalf of the Parent, for Music Professor to collect information from a School User under the age of 13.

Though every attempt shall be made to differentiate child users from others, Conn-Selmer cannot not guarantee differentiated use and services for these users.

How Children can use and register for our Products and Services

Users may view some content without creating an account. Functionality is limited if users do not create an account.

Conn-Selmer does not knowingly permit Child Users to create a Music Professor account without the consent of a Parent or School. If Conn-Selmer learns that personal information of a Child User has been collected on our Service without Parent or School consent, Conn-Selmer will take appropriate steps to delete this information. If you are a Parent and discover that your child under the age of 13 has a registered account with our Service without consent, please Contact Music Professor and request that we delete that child’s personal information from our systems.

Child Users can sign up for a Music Professor account in one of the following ways:

A Child User may sign up for a Music Professor Account with parent consent

When a Child User registers for Music Professor, we may request personal information required to create and activate their account. This information may include: a username, birthdate, password, instrument, school, country, and an email address. Music Professor does not ask the Child User for any more information than is necessary to provide the Service to the Child User or to seek Parent consent.

When a Child User account is created by a School, we rely on the School to provide consent

When the Music Professor Service is used by a School in an educational setting, we permit the School to assist in the creation of Child User accounts and to provide the requisite consent, on behalf of the Child User’s Parent, for Music Professor to collect personal information of a Child User for this purpose. Schools may create a Child User account by adding students to the Service through their Google login, school email address, or similar Single Sign On service, by providing a pnk or class code to join a class, or a School may create logins and passwords for each individual student. When Schools create accounts in this manner, we rely on the consent provided to us by the School and do not require additional consent from the Parent.

Internal Social Network Service

Schools enrolled in the Music Professor platform may opt to have an internal social network ("Community") created for the purpose of group communication. Conn-Selmer is not responsible for the content of the Community page feed.

What information we collect from a Child User, and how we use this information

We may collect a username, email address, school, instrument, country or other information to provide access to the Music Professor service. We collect information about the Child User’s use of the Service (lessons completed, badges earned). We also collect usage and device information.

We use this information to provide the Service and for the purposes described in this Privacy Policy. We use the provided email address to communicate messages about the account.

How we disclose information relating to a Child User

A username and progress information, along with any personal information added to the Child’s profile, may be shared with a registered teacher. Teachers that enable the Community feature should be aware that a Child User could post personally identifiable information in free-form content on the Service, and should monitor the Child User’s posts and delete personal information if needed.

Third Party Tracking and Targeted Advertising

Conn-Selmer may display targeted advertising on the Service for supplemental products to support the student. We make every effort to not disclose personal information of Child Users for direct marketing purposes or for targeted advertising purposes. In addition, we take steps to disable third party ad networks on webpages with child-directed content or when a Child User logs into a the Service.

How to access, modify and delete your Children Accounts

As a Parent, you have the ability to access and control information about your Child User. To refuse future collection or use of your child’s personal information, you can delete your Child User’s Account by requesting account removal from our customer support team, via email to Please note you will need the Child User’s username or email address, and we may take steps to authenticate your identity before we can provide access to the student account.

In some cases, administrative controls including the ability to modify or delete the account, are held by the School and you will need to direct your request to the School. For more information.

Schools and Student Use

This School and Student Use notice supplements our Privacy Policy in connection with school use. Music Professor is an educational platform designed to help students learn on their own or under the guidance of an instructor. We strive to implement best practices to protect the privacy of all of our student and non-student users, alike. We have implemented additional controls and procedures for schools, school districts and teachers (collectively referred to as “Schools”) when they use the Service for educational purposes. When the Service is used as part of the School’s educational program, the personal information related to the School’s student users (“School Users”) may include information defined as “education records” by the Family Educational Rights and Privacy Act (“FERPA”) or other information protected by similar state student data privacy laws. We refer to this information as “Student Personal Data”.

Our collection and use of Student Personal Data is governed by our contracts with Schools, by our Privacy Policy, and by applicable privacy laws. For example, we work with Schools to protect Student Personal Data consistent with FERPA and, for School Users under 13, the Children’s Online Privacy Protection Act (“COPPA”). If you have any questions about reviewing, modifying, or deleting the personal information of a School User, please contact your School directly.

Creation of School Accounts: Please note that in order for School User accounts to be associated with a School and recognized as School Accounts, the accounts must be created by or at the direction of a School, using a school email address and associated with a School’s class on the Service. For example, a School Account is created when:

In cases where we do not have a separate contract with a School district or educational agency, we may require notification that the accounts are used for school purposes in order to recognize them as School Accounts. If you are a School, please contact our School Partnerships Team to learn more about how to ensure that student accounts are set up and managed as School Accounts.

We collect, maintain, use and share Student Personal Data only for authorized educational purposes and as described in this Privacy Policy, including as directed by the School, the School User and/or the student’s parent or legal guardian (a “Parent”).

We do not knowingly disclose Student Personal Data for targeted advertising purposes. We take steps to disable third party ad networks when a School User logs into a School User account on the Service.

We do not build a personal profile of a School User other than in furtherance of an educational purpose or as authorized by a Parent. We have implemented and maintain a data security program designed to protect the types of Student Personal Data collected and used by the Service.

We will clearly and transparently disclose our data policies and practices to our users.

We will never sell Student Personal Data unless the sale is part of a corporate transaction, such as a merger, acquisition, bankruptcy, or other sale of assets, in which case we will require the new owner to continue to honor the terms provided in this Privacy Policy or we will provide the School with notice and an opportunity to opt-out of the transfer of Student Personal Data by deleting the Student Personal Data before the transfer occurs.

We will not make any material changes to our Privacy Policy or contractual agreements that relate to the collection or use of Student Personal Data without first giving notice to the School and providing a choice before the Student Personal Data are used in a materially different manner than was disclosed when the information was collected.

How we share and disclose Student Personal Data

We disclose Student Personal Data in the manner described in this Privacy Policy. In addition, depending on the features and account controls applicable to the School access, we may share information with other users on the Service, such as teachers, coaches, or School administrators. If a School User posts content in a Community forum, their username and profile information will be visible along with the comment.

Depending on the manner in which Music Professor is used by a School and the terms of the agreement between the School and Music Professor, Conn-Selmer may provide the School with access to certain Student Personal Data, School Account usage information and teacher user account usage information for school purposes, such as monitoring student learning activity and evaluating the effectiveness of the School’s use of the Service. Conn-Selmer may also provide Schools with access to Student Personal Data, Student usage information, and teacher usage information in response to a School’s request.

How we retain and delete Student Personal Data

We will not knowingly retain Student Personal Data beyond the time period required to support an educational purpose, unless authorized to do so by a School, student or Parent. Many of our users continue to use their accounts for a personal, non-School purpose and choose to associate their accounts with a personal account or the account of their Parent. In such cases, the user (or the user’s Parent) is responsible for account deletion requests.

Users with personal accounts (or their Parents) can delete their accounts and personal information associated with the account at any time through account Settings.

Depending on the manner in which Music Professor is used by a School and the terms of an agreement between the School and Music Professor, users, including School Users (or their Parents) may be able to delete their accounts and personal information associated with the account through account Settings. In some cases our School partners have implemented Music Professor through an agreement between another service and/or the school district or educational agency that includes additional rostering and administrative services; in these cases, School Users (or their Parents) may not be able to delete accounts through account Settings, and deletion requests may need to be referred to our customer service team, via email:

The School is responsible for managing Student Personal Data in accounts that the School no longer needs for an educational purpose by submitting a deletion request. Schools should contact our Account Management team to request deletion of Student Personal Data associated with School Accounts. We may request further information from you to verify the authenticity of a deletion request. If a School User has associated their School Account with a personal account, the School User’s learning activity may be retained in the personal account.

Questions about Student Personal Data

If you have questions about specific practices relating to Student Personal Data provided to Music Professor by a School, please direct your questions to your School.

This section does not apply to information that a student or other individual may provide to Music Professor independent of the student’s use of the Service at the direction of the School. For example, if a user links their existing personal account to their School Account, or elects to retain their Music Professor learning activity in a personal account, the information associated with the personal account is not considered Student Personal Data.

Sensitive Personal Information

We ask that you not share with us any sensitive personal information (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership). If you become aware that you have shared sensitive personal information with us, please let us know, and we will delete it.

International Transfer

Conn-Selmer is headquartered in the United States and has service providers in other countries, and your personal information may be transferred to the United States or other locations outside of your state, province, country or other governmental jurisdiction where privacy laws may not be as protective as those in your jurisdiction.

European users should read the important information provided here about transfer of personal information outside of the European Economic Area.

Other Websites and Services

Our websites and mobile apps may contain links to other websites and services. These links are not an endorsement, authorization or representation that we are affiliated with that third party. We do not exercise control over third-party websites or services, and are not responsible for their actions. Other websites and services may follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies of the other websites you visit and services you use.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. We encourage you to periodically review this page for the latest information on our privacy practices. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on our websites and in the app stores. We may also notify you by mail or via our apps.

Any modifications to this Privacy Policy will be effective upon our posting of the new terms. Your continued use of our services after the posting of any modified Privacy Policy indicates your acceptance of the terms of the modified Privacy Policy.

Contact Us

If you have any questions or concerns at all about our Privacy Policy, please feel free to email us at or write to us at:

Conn-Selmer & Sons
Attn: Legal – Privacy
One Conn-Selmer Place
Astoria, NY 11105

In addition, individuals who are located in the European Union may contact us by mail at:

Conn-Selmer & Sons Europe
Attn: Legal – Privacy
Rondenbarg 10
22525 Hamburg, Germany

Prices on the Website

Prices displayed on this website are applicable only to customers located in the USA and Canada. Pricing for customers located outside the USA and Canada may differ and are not reflected on this website. We reserve the right to adjust pricing for any reason, including but not limited to changes in product costs, taxes, and shipping fees. By using this website, you agree to be bound by our pricing policy.

Additional Information for European Union Users

Personal information

References to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation.


Conn-Selmer & Sons is the controller of your personal information for purposes of European data protection legislation. See the Contact Us section above for contact details.

Legal bases for processing

We use your personal information only as permitted by law. We are required to inform you of the legal bases of our processing of your personal information, which are described in the table below. If you have questions about the legal basis of how we process your personal information, contact us at

Use for new purposes

We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected the information. If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.


We will only retain your personal information for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

When we no longer require the personal information we may anonymize it (so that it can no longer be associated with you), in which case we may use this information indefinitely without further notice to you.

Your rights

European data protection laws give European users certain rights regarding their personal information. You may ask us to take the following actions in relation to your personal information that we hold:

You can submit these requests by email to or our postal address provided above. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or response to your requests regarding your personal information, you may contact us as described above or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.

Cross-Border Data Transfer

Whenever we transfer your personal information out of the European Economic Area (“EEA”) to countries not deemed by the European Commission to provide an adequate level of personal information protection, we will transfer the information:

Please contact us if you want further information on the specific mechanism used by us when transferring your personal information out of the EEA.

Notice to California Residents

We are required by the California Consumer Privacy Act of 2018 (“CCPA”) to provide to California residents an explanation of how we collect, use and share their personal Information, and of the rights and choices we offer California residents regarding our handling of their personal information.

This notice does not apply to information related to our business contacts, including piano teachers, piano technicians, and other professionals in our network.

Personal Information that We Collect, Use and Share

The chart below describes how we currently collect, use and share personal information, and how we have collected used and shared personal information over the past 12 months. This chart may not cover information you volunteer to us, such as in correspondence. We do not sell personal information. As we explain above, we use cookies and other tracking technologies to analyze website traffic and facilitate advertising. If you would like to learn how you may opt out of our (and our third party advertising partners’) use of cookies and other tracking technologies, please review the instructions provided in the Online Tracking Guide.

Please note that we may also disclose personal information with service providers and professional advisors, and in connection with business transfers or compliance.

California Residents' Privacy Rights

The CCPA grants California residents the following rights:

Please note that the CCPA limits these rights by, for example, prohibiting us from providing certain sensitive information in response to an access request and limiting the circumstances in which we must comply with a deletion request. If we deny your request, we will communicate our decision to you.

You are entitled to exercise the rights described above free from discrimination, as prohibited by the CCPA.

How to Submit a Request

Last updated 5/10/2023.